L'Oréal Paris Lash Architect 4D Mascara

I recently picked this up in Boots on a little bit of a whim. I didn't really need a new mascara, but you know what its like for us girls when you see a new product on special offer, its hard to resist.

I've never had a bad experience with any of L'oreals mascaras, more recently I've used Telescopic- which I loved and the Double Extention. I don't think you can really go wrong with L'oreal products.

I was firstly drawn to this because of its "False Lash Effect in 4 Dimensions", the 4 dimensions being;
Volumised
Lengthened
Texturised
Curved
and secondly, the shiny packaging.

This mascara is really nice to use, I really don't get on very well with Mascara at the best of times but I find this really easy to use.

Its quite a wet formula which I like, but I do think I'll prefer it a little bit more when it starts to dry a tiny bit?
In saying that, I really do like that this mascara doesn't seem to overly dry on my lashes. Sometimes, mascaras go really dry and almost start to flake but this one fortunately doesn't.

The brush is quite fine and twisted, the twisted brush is supposed to give the false lash effect and easily wrap the lashes.
I really like the brush on this mascara because it doesn't leave my lashes clumped and seperates them quite well.

One thing I don't really like about this product which is a shame is the smell. It has quite a strong smell which I find a little irritating, I find some mascaras with strong smells give me a little bit of a headache. So far, I've been okay with this one but I haven't been using it too long.

This mascara definitely does what it says with its 4 dimensions, the one that lacks slightly is the curving, but thats easily sorted with an eyelash curler so I'm not hugely bothered. I'm more interested in lengthening and volumising and it does that well.

I got this in Black and I think it photos quite well which is a plus.

Its only £7.99 in Boots at the moment, it usually costs £10.99 so its worth picking up. 30/05/2011
You can get it online here
and find out more about this product on the L'oreal website here

You can view a little update to this wonder here.

xx